We believe pets deserve the same care and consideration we give ourselves—starting with real, natural nutrition. That’s why we focus on creating wholesome, minimally processed food from the finest ingredients.

Since 2011, we’ve been crafting natural treats right here in the UK. What started as a small operation has grown into a diverse range of over 200 products, each designed to delight your dog while supporting their health. From crunchy chews to tasty training bites, we’re confident you’ll find a new favourite for your furry friend.

Our mission is simple: to provide dogs with the very best treats at prices that won’t stretch your budget. When you choose us, you’re not just buying treats—you’re joining a family that’s passionate about pets and committed to their well-being.

In 2024, we proudly became part of The Nutriment Company (formerly Voff). As Europe’s leading provider of natural premium pet nutrition, The Nutriment Company is home to trusted brands loved by pet owners across the continent.

From raw food in every form to delicious natural treats, chews, and supplements, each brand within The Nutriment Company family shares one unwavering principle: a total commitment to uncompromising quality. Whether you’re treating your dog or supporting their long-term health, we’re here to help you make every mealtime—and every moment—count.